Pumpt – Sony Ericsson’s viral idea using Twitter to inflate Spacehoppers

PUMPT! Quite a few people will have noticed the #pumpt hashtag begin to trend on Twitter earlier on today. Links to a webcam in a warehouse in South London began circulating, and suddenly everyone was watching SpaceHoppers inflate! The premise was simple:

  • Tweet using #pumpt
  • Watch spacehopper get inflated for a random number of seconds
  • See your message on the big screen in the background

A video explaining the pumpt concept is below