Tag Archives: cloud computing

Load Balancing – SEO

Question: Can using a load balancing system be detrimental to your SEO efforts?

I have recently noticed a lot of daily fluctuations in the SERPs for a reasonably competitive keyword that my client is targeting. One day it’ll go down 18 spots, then jump by 9, then again by 10, then down by 12, it’s all over the shop. Weirder still, we’ve not been changing much recently either, they just keep bouncing up and down. Then I spotted flagfox was showing a Dutch IP, which for a UK focussed site, isn’t great news.
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