The Adidas website was brought to my attention recently, as it has apparently won some design awards. A quick Ctrl+U to look through the code and I stumble across this comment:

<!– HTML Content for SEO –>

Under the comment are a few bits and pieces followed by a whole load of copy, held within tables that are hidden by CSS. Now, I’m all for usability/accessibility, but blatantly advertising the fact that the copy is included for SEO purposes is surely a no-no in anyone’s book?