They’ve done it again! Sarah and Esther have been hired to assist with the launch of BingoCams in the UK. With the concept originally trialled in mainland Europe, and following its successes in places like Holland, BingoCams has been preparing for launch in the UK since late last year, and has now finally gone live.

The concept is pretty simple… sit and play online bingo, wait until you win, and then celebrate like mad over webcam to everyone you just beat. Here’s an example, but trust me, from the other videos I’ve seen, some people go absolutely mental!