Author Archives: Andy

How to get the Facebook Timeline Profile Update

I registered my interest for the new Facebook Timeline profile a week or so ago but it hadn’t activated, so I had a search and found an article about how Facebook Developers using OpenGraph were being given access to Timeline already. So, here’s how to sign up to be a Facebook Developer (don’t worry, it’s just going through the motions) and get the new Timeline:

Become a Facebook Developer

Search for the Developer App on Facebook using your search bar:

Add Facebook Developer Appand accept the relevant permissions:

Allow Facebook Developer Permissions

Create an OpenGraph Enabled App

Don’t worry, you’re not going to publish the app or anything like that, we’re merely going through the motions so your Facebook profile is flagged as Developer. Click on Create New App within the Developer home page:

Create New Facebook Appand give it a name and namespace, anything will do:

Name New Facebook AppYou’ll be prompted with a CAPTCHA at this point, just fill it in and move on to the OpenGraph tab on the left hand side of the App page:

Enable OpenGraphNow, OpenGraph allows apps to use the notifications where “X is [action] a [thing]” – eg: “Andy is reading some news on Newspaper“. It does this by having certain words, etc, built into the app. Fill the main ones in here:

Enter OpenGraph descriptionsYou can simply click “Save Changes and Next” on the following two pages and “Save and Finish” the final page.

Enable Facebook Timeline

Now, go back to Facebook, click on your name at the top right to go to your profile and you’ll be presented with a notification for your new Facebook Timeline profile:

New Timeline Profile for FacebookAll done :)

Andy's Facebook Timeline Profile

No More PPC Brand Bidding?

Back in December of 2008, two large companies in the UK went head to head in the High Court in London over something completely and utterly intangible: a brand name. The offending company wasn’t using the trademarked brand name, nor were they copying it or trying to sell a product as that trademarked brand – they were simply bidding on that keyword on Google’s AdWords PPC platform so their advert shows when a user searches for “interflora”:

Interflora Brand Bidding M & S

The trademark in question is Interflora, the offender, none other than UK high street superbrand: Marks & Spencer. You can read more about that case over on The Register, but yesterday’s news is of much more importance.

Yesterday, the EU Court of Justice (full judgement can be found here) ruled in Interflora’s favour stating that M&S are in breach of trademarks in place and should not be allowed to profit off of someone else’s trademark. The UK High Court needs to now follow suit with the Court of Justice’s ruling, which Interflora expect to happen during the course of 2012.

If/Once the High Court applies this change, this will set the precedent for all other companies to block their competitors from bidding on brand names thus taking away potential profits from that company. That leaves a really important question ringing through my head:

Will Google block people from advertising on partial brand names?

For example, could I bid on “inter flowers” “flora inter” etc? The reason I ask, is because within this great iGaming industry in which I work, there are a lot of major players who have a pretty important word in their brand name: bet. If no partial brand-bidding will be allowed either, is it going to be a matter of advertising spend that decides on who gets to use “bet” as part of their brand name? Betfred (who, incidentally finally relaunched their site after over a year of planning, preparation, development and deployment), Betfair, Bet365, 188Bet, SkyBet, SportingBet, UniBet, BetDaq and plenty more will be fighting over it!

Broke My Humerus

and no, it wasn’t very funny.

As some of you may or may not know, I broke my arm pretty much in half back on the 30th of March this year in a rugby accident. It’s been a long road to recovery and I recently got the news that the metalwork they had put in to stabilise the break back in June has failed, quite catastrophically.

In order to keep a record (as well as keep myself sane), I have decided to backdate everything that happened thus far on a seperate blog and I’m currently in the process of writing up the posts.

For now, I’ve got an appointment with the surgeon tomorrow to discuss what to do about the buggered metal in my arm and to formulate some plan of action. I leave you with a link: Never Fracture Your Humerus and a picture:
My broken humerus

Replacing your Telefonica/Movistar Router

There are many reasons why you would want to replace the Telefonica – or Movistar as they’re now called – router you’re supplied. The lack of configurable options that come with the standard router software (although you can access the web GUI if you know the Telefonica router’s default password) is a good one, as well as the horrendously bad range that the ComTrend operates at.

If you’re going to change your router, you’re going to need the following bits of information:

Connection Type – PPPoE
VPI/VCI – 8/32
Encapsulation – LLC
Service Category – UBR
Telefonica ADSL Username – adslppp@telefonicanetpa
Telefonica ADSL Password – adslppp

And if you’re wondering what routers you can replace it with, there are a few good modem/routers available on Amazon, but I’d probably spend the money on something reliable like the WRT54GL by Linksys.

Why am I sharing this? Because I’ve swapped out the standard ComTrend router for a few people now, and I keep on forgetting, so in a way, this is just to help me remember :)

The Google Webmaster Tools Flaw – Perhaps not so flawed after all…

The search community has been buzzing for the last 24 hours since James Breckenridge reported that anyone could submit a URL removal request for any site, regardless of whether they have access to the Google Webmaster Tools (GWT) account for that domain or not.

I don’t need to go over this in too many details as you can read about it on Dave Naylor’s Blog, where he performed a number of tests. The tests though, seem flawed. Dave managed to submit the removal request for, a site he does not have access to under GWT, but to date, it still hasn’t been removed:

BingoPlayUK SERP

Nor do I think it will be removed. The issue is, unless you have blocked access to the URL or site via robots.txt or a robots meta tag, or have removed the site or page thus serving a 404, Google won’t actually remove the URL. As Dave notes in his post, it warns you of this when you submit the removal request:

GWT Page Removal Warning

I’ll keep an eye on the SERP for BingoPlayUK, but doubt it is going to change without a physical change to the site.

As for James and his results… linkbait-a-licious given his site is brand new? I’m not one to judge but until someone else can verify his results, I’m on the fence.