Adidas Hiding Content

The Adidas website was brought to my attention recently, as it has apparently won some design awards. A quick Ctrl+U to look through the code and I stumble across this comment:

<!– HTML Content for SEO –>

Under the comment are a few bits and pieces followed by a whole load of copy, held within tables that are hidden by CSS. Now, I’m all for usability/accessibility, but blatantly advertising the fact that the copy is included for SEO purposes is surely a no-no in anyone’s book?

$30,000 Overnight AdWords Bill

This story of a single, unemployed mum/mom who set up a test campaign on Google AdWords only to find a $30,000 bill the following morning has been doing the rounds of late.

Should Google simply wipe the slate as a beginner’s mistake? Or should she be made to pay? Why should ignorance over rule accountability? If I test drove a Ferrari having never driven a car before, and crashed it, surely I would be held accountable?