Google seems to be offering seperate/different sets of related searches depending on how you view them. We have all see the related searches offered at the bottom of any search page, but with the new search tools Google released, you can pull up a more extended list of releated terms, and display them at the top of the page instead of at the bottom of your search. But look at the difference:

Related Searches on Google Search Page

Google's new Related Searches tool

So why the vast difference? In the standard related searches box, we get a couple of country specific Google links (Australia and France) as well as links to other popular Google products (Analytics, Mail, etc), whereas the new Related Searches tool mostly recommends non-Google products and sites, including Facebook, Yahoo and MySpace!

Obviously, I am more intruigued as clients are getting different results being generated as “related searches” when searching for their brand names, and wasn’t just searching Google for itself ;)

Any thoughts?