During a recent project involving a fair few languages for a large technology company, we came up against the fact that the local translation of an acronym, didn’t really make sense to the client. We therefore wanted to ensure that the client was happy (by including our target keyword) as well as we were targeting the localised keyword to ensure we caught the traffic. Our decision: include the local word, followed by the English acronym in parentheses, or brackets.
But does Google display them in the SERPs?
A quick search brought up nothing, so the power of the blog prevailed once more:
And there you have it, Google WILL display parentheses in page titles!