Can you use “equals”, “equal to”, “=” in an SEO page title?

I was just doing a few tests and wondered, from an SEO standpoint, could you use an equal to symbol (=) in a page title, and would it display properly in a SERP? Don’t ask me why… it’s just something I was curious about!

I will obviously update this post once the results are in :)

  • http://twitter.com/BikerSco David-Allan

    Interesting look forward to seeing your results

  • http://wych.me.uk George Wych

    A equals symbol can be used in page titles, depending on what you are using to parse the titles you may be able to enter just “=” to display it or you may need to utilise the numerical code “=” or the hex code “=” to allow it to appear correctly!

    Although I wouldn’t usually suggest including the equals symbol in a title tag.