Andy Blackburn – SEO Consultant

Andy's permanently changing blog! Yes I do SEO, yes I also do other stuff too!

Lockerbie bomber Abdelbaset al-Megrahi is reported to have died. Al-Megrahi was released on compassionate grounds earlier this year, after claims he only had 3 months to live, suffering from prostate cancer.

Legal representative is denying reports that Abdelbaset al-Megrahi has died.

During a recent project involving a fair few languages for a large technology company, we came up against the fact that the local translation of an acronym, didn’t really make sense to the client. We therefore wanted to ensure that the client was happy (by including our target keyword) as well as we were targeting the localised keyword to ensure we caught the traffic. Our decision: include the local word, followed by the English acronym in parentheses, or brackets.

But does Google display them in the SERPs?

A quick search brought up nothing, so the power of the blog prevailed once more:

Parentheses in page titles

Image of SERP showing parentheses in page titles

And there you have it, Google WILL display parentheses in page titles!

One Ivy Log

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What is one ivy log? And why should you care? The truth is, you shouldn’t, but you might do some time in the future.

One Ivy Log

is a concept for an SEO project we are currently working on in house. It won’t mean much do anyone outside of the WPP group, but for those within, you’ll need to attend the Lab Lunch on October 6th at 12 noon in the Cabot Square offices to find out exactly WHAT is going on.

One Ivy Log: Watch this space.

Google’s logo is missing another letter this morning. 10 days ago, one of the Os took a hike:
Google logo missing an O
Today, as SEL reports, the L has gone missing:
Google logo missing an L

Is this some sort of intergalactic spelling bee? O…L… Whatever next?

Following the SEO in Blackburn discovery, imagine my surprise when I spot the following traffic generating keyword in my analytics report: “iphone for sale blackburn”

Not being one to disappoint my readership, here is a link where you can buy iPhones online on Amazon.co.uk. Though I must warn you, the 3gs is rather expensive unless you buy on a contract with O2:

The “SEO Blackburn” article I put up received a fair amount of attention, so I thought I would actually put something productive up for those in and around the Blackburn area looking for Search Engine Optimisation services.

What is SEO?

Search Engine Optimisation can be defined as the manipulation of a website in order to increase its relevance towards a given keyword or set of keywords. However, as the online space evolves, more and more “social” elements can also have an effect on a website, its performance, and ultimately, its levels of traffic and conversions.

What can affect SEO?

Any online, and in many cases offline, promotional activity could have a positive, or indeed negative effect on a website. This includes:

  • Editorial – Online or offline
  • Advertorial – Online or offline
  • Other forms of press – Especially online
  • Social Networking Activity – Do your users, clients, staff, associates use social networks? This could impact your SEO perfomance
  • Blogging – As above

As I’ve mentioned before, if you’re looking for SEO in Blackburn, please leave a comment and I’m sure I can point you in the right direction!

In May 2008 I took the SEOmoz.org SEO quiz, and was happy with my 86% ranking of: SEO Master.

I stumbled back across the quiz a few weeks ago, and have been meaning to show off my latest result, so here it is:

SEO Dark Lord – 99%

Are you an SEO Expert?

Blackburn – My Surname
SEO – Search Engine Optimisation, something I did as a consultant in mainland Europe, something I now do as a full time employee of the digital marketing arm a reasonably large marketing firm here in the UK.
Blackburn – Also the name of a reasonably large town in Lancashire, England.

Not having thought of this before, imagine my surprise to find that my blog has started ranking for “SEO Blackburn“.

So, as a concious blogger who knows that people finding my site whilst searching for a Blackburn SEO might not find what they’re looking for at this blog, please leave a message here and I’ll be sure to pass your information on to someone who would be able to help with any or all of your SEO requirements!

2009′s Wimbledon Championships at The All England Club are well underway and I quickly threw “wimbledon” into Google this afternoon to grab the latest scores. Yes, I am one of those people who uses Google as a navigation tool rather than a Search or “Discover” engine at times, and I knew that the single word query would take me straight to what I wanted! Continue reading: Wimbledon Coverage 2009

I’m not going to go HUGELY into this one, but how can the New York Post get away with this: Continue Reading: Buying and Selling Links

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