Andy Blackburn - SEO Consultant» ppc category pages – Andy Blackburn’s SEO blog http://www.andrewblackburn.co.uk Andy's permanently changing blog! Yes I do SEO, yes I also do other stuff too! Thu, 22 Jul 2010 09:36:43 +0000 en hourly 1 http://wordpress.org/?v=3.0 $30,000 Overnight AdWords Bill http://www.andrewblackburn.co.uk/30000-overnight-adwords-bill/ http://www.andrewblackburn.co.uk/30000-overnight-adwords-bill/#comments Thu, 30 Apr 2009 13:48:07 +0000 Andy http://www.andrewblackburn.co.uk/?p=78 This story of a single, unemployed mum/mom who set up a test campaign on Google AdWords only to find a $30,000 bill the following morning has been doing the rounds of late.

Should Google simply wipe the slate as a beginner’s mistake? Or should she be made to pay? Why should ignorance over rule accountability? If I test drove a Ferrari having never driven a car before, and crashed it, surely I would be held accountable?

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