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	<title>Comments on: Adidas Hiding Content</title>
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	<link>http://www.andrewblackburn.co.uk/adidas-hiding-content/</link>
	<description>A collection of SEO, tech and other thoughts...</description>
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		<title>By: Anonymous</title>
		<link>http://www.andrewblackburn.co.uk/adidas-hiding-content/comment-page-1/#comment-401</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Thu, 28 Jul 2011 06:59:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.andrewblackburn.co.uk/?p=91#comment-401</guid>
		<description>Cheers for the comment, Jon.

I just checked and it&#039;s definitely still there on the homepage... although the content is much reduced now, only showing the headlines for each section. Ctrl+U on the homepage and then Ctrl+F &quot;SEO&quot; ;)</description>
		<content:encoded><![CDATA[<p>Cheers for the comment, Jon.</p>
<p>I just checked and it&#8217;s definitely still there on the homepage&#8230; although the content is much reduced now, only showing the headlines for each section. Ctrl+U on the homepage and then Ctrl+F &#8220;SEO&#8221; ;)</p>
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		<title>By: Jon</title>
		<link>http://www.andrewblackburn.co.uk/adidas-hiding-content/comment-page-1/#comment-400</link>
		<dc:creator>Jon</dc:creator>
		<pubDate>Wed, 27 Jul 2011 16:52:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.andrewblackburn.co.uk/?p=91#comment-400</guid>
		<description>It now redirects to another page than the one you linked, and the comment has gone. They do still have a  tag but no text content from before.

Oh dear, I&#039;ve just realised this post is from 2009 so that&#039;s probably why! We wrote a blog ourselves last year on their Flash homepage. I can&#039;t remember if we checked if the site was using a  tag but imagine we would have.

Maybe you scared em off Andy!</description>
		<content:encoded><![CDATA[<p>It now redirects to another page than the one you linked, and the comment has gone. They do still have a  tag but no text content from before.</p>
<p>Oh dear, I&#8217;ve just realised this post is from 2009 so that&#8217;s probably why! We wrote a blog ourselves last year on their Flash homepage. I can&#8217;t remember if we checked if the site was using a  tag but imagine we would have.</p>
<p>Maybe you scared em off Andy!</p>
]]></content:encoded>
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	<item>
		<title>By: Andy</title>
		<link>http://www.andrewblackburn.co.uk/adidas-hiding-content/comment-page-1/#comment-89</link>
		<dc:creator>Andy</dc:creator>
		<pubDate>Wed, 20 May 2009 15:07:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.andrewblackburn.co.uk/?p=91#comment-89</guid>
		<description>Adrian... I think having the comment: &lt;!– HTML Content for SEO –&gt; kind of gives away the exact purpose of the content!

Robert, who knows, perhaps their SEO will see this and come and hire me ;)</description>
		<content:encoded><![CDATA[<p>Adrian&#8230; I think having the comment: < !– HTML Content for SEO –> kind of gives away the exact purpose of the content!</p>
<p>Robert, who knows, perhaps their SEO will see this and come and hire me ;)</p>
]]></content:encoded>
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	<item>
		<title>By: Andy</title>
		<link>http://www.andrewblackburn.co.uk/adidas-hiding-content/comment-page-1/#comment-337</link>
		<dc:creator>Andy</dc:creator>
		<pubDate>Wed, 20 May 2009 15:07:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.andrewblackburn.co.uk/?p=91#comment-337</guid>
		<description>Adrian... I think having the comment:  kind of gives away the exact purpose of the content!

Robert, who knows, perhaps their SEO will see this and come and hire me ;)</description>
		<content:encoded><![CDATA[<p>Adrian&#8230; I think having the comment:  kind of gives away the exact purpose of the content!</p>
<p>Robert, who knows, perhaps their SEO will see this and come and hire me ;)</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Adrian Palacios</title>
		<link>http://www.andrewblackburn.co.uk/adidas-hiding-content/comment-page-1/#comment-88</link>
		<dc:creator>Adrian Palacios</dc:creator>
		<pubDate>Thu, 14 May 2009 17:39:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.andrewblackburn.co.uk/?p=91#comment-88</guid>
		<description>Hmmm... is it possible that they are just mirroring the content in HTML? There is a message that JavaScript needs to be turned on. If you turn the JavaScript off, it looks like a static version of the Flash-y content...</description>
		<content:encoded><![CDATA[<p>Hmmm&#8230; is it possible that they are just mirroring the content in HTML? There is a message that JavaScript needs to be turned on. If you turn the JavaScript off, it looks like a static version of the Flash-y content&#8230;</p>
]]></content:encoded>
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	<item>
		<title>By: Adrian Palacios</title>
		<link>http://www.andrewblackburn.co.uk/adidas-hiding-content/comment-page-1/#comment-336</link>
		<dc:creator>Adrian Palacios</dc:creator>
		<pubDate>Thu, 14 May 2009 17:39:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.andrewblackburn.co.uk/?p=91#comment-336</guid>
		<description>Hmmm... is it possible that they are just mirroring the content in HTML? There is a message that JavaScript needs to be turned on. If you turn the JavaScript off, it looks like a static version of the Flash-y content...</description>
		<content:encoded><![CDATA[<p>Hmmm&#8230; is it possible that they are just mirroring the content in HTML? There is a message that JavaScript needs to be turned on. If you turn the JavaScript off, it looks like a static version of the Flash-y content&#8230;</p>
]]></content:encoded>
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	<item>
		<title>By: Robert Visser, PageRank-SEO</title>
		<link>http://www.andrewblackburn.co.uk/adidas-hiding-content/comment-page-1/#comment-87</link>
		<dc:creator>Robert Visser, PageRank-SEO</dc:creator>
		<pubDate>Thu, 14 May 2009 17:22:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.andrewblackburn.co.uk/?p=91#comment-87</guid>
		<description>Andy,

Great catch on the hidden content.

Here&#039;s a post on Google Webmasters/Site owner Help pages regarding their policy on hidden text: http://bit.ly/148el .

Aside from Adidas UK having engaged in a &quot;No No&quot;, it speaks loudly to not building web sites in Flash (or any other language where a search engine can&#039;t read and index the content). If the content had been presented in HTML so that a search engine can see it, then the content would not have to be cloaked. Cloaking is anytime content is presented to a search engine that is not presented to a visitor.

Perhaps Adidas will hire one of us to rebuild their UK so it relies less on Flash for while maintaining a brand consistent user experience.</description>
		<content:encoded><![CDATA[<p>Andy,</p>
<p>Great catch on the hidden content.</p>
<p>Here&#8217;s a post on Google Webmasters/Site owner Help pages regarding their policy on hidden text: <a href="http://bit.ly/148el" rel="nofollow">http://bit.ly/148el</a> .</p>
<p>Aside from Adidas UK having engaged in a &#8220;No No&#8221;, it speaks loudly to not building web sites in Flash (or any other language where a search engine can&#8217;t read and index the content). If the content had been presented in HTML so that a search engine can see it, then the content would not have to be cloaked. Cloaking is anytime content is presented to a search engine that is not presented to a visitor.</p>
<p>Perhaps Adidas will hire one of us to rebuild their UK so it relies less on Flash for while maintaining a brand consistent user experience.</p>
]]></content:encoded>
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	<item>
		<title>By: Robert Visser, PageRank-SEO</title>
		<link>http://www.andrewblackburn.co.uk/adidas-hiding-content/comment-page-1/#comment-335</link>
		<dc:creator>Robert Visser, PageRank-SEO</dc:creator>
		<pubDate>Thu, 14 May 2009 17:22:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.andrewblackburn.co.uk/?p=91#comment-335</guid>
		<description>Andy,

Great catch on the hidden content.

Here&#039;s a post on Google Webmasters/Site owner Help pages regarding their policy on hidden text: http://bit.ly/148el .

Aside from Adidas UK having engaged in a &quot;No No&quot;, it speaks loudly to not building web sites in Flash (or any other language where a search engine can&#039;t read and index the content). If the content had been presented in HTML so that a search engine can see it, then the content would not have to be cloaked. Cloaking is anytime content is presented to a search engine that is not presented to a visitor.

Perhaps Adidas will hire one of us to rebuild their UK so it relies less on Flash for while maintaining a brand consistent user experience.</description>
		<content:encoded><![CDATA[<p>Andy,</p>
<p>Great catch on the hidden content.</p>
<p>Here&#8217;s a post on Google Webmasters/Site owner Help pages regarding their policy on hidden text: <a href="http://bit.ly/148el" rel="nofollow">http://bit.ly/148el</a> .</p>
<p>Aside from Adidas UK having engaged in a &#8220;No No&#8221;, it speaks loudly to not building web sites in Flash (or any other language where a search engine can&#8217;t read and index the content). If the content had been presented in HTML so that a search engine can see it, then the content would not have to be cloaked. Cloaking is anytime content is presented to a search engine that is not presented to a visitor.</p>
<p>Perhaps Adidas will hire one of us to rebuild their UK so it relies less on Flash for while maintaining a brand consistent user experience.</p>
]]></content:encoded>
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