Comments on: Adidas Hiding Content http://www.andrewblackburn.co.uk/adidas-hiding-content/ Andy's permanently changing blog! Yes I do SEO, yes I also do other stuff too! Thu, 22 Jul 2010 09:36:48 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Andy http://www.andrewblackburn.co.uk/adidas-hiding-content/comment-page-1/#comment-89 Andy Wed, 20 May 2009 15:07:39 +0000 http://www.andrewblackburn.co.uk/?p=91#comment-89 Adrian... I think having the comment: <!– HTML Content for SEO –> kind of gives away the exact purpose of the content! Robert, who knows, perhaps their SEO will see this and come and hire me ;) Adrian… I think having the comment: < !– HTML Content for SEO –> kind of gives away the exact purpose of the content!

Robert, who knows, perhaps their SEO will see this and come and hire me ;)

]]> By: Adrian Palacios http://www.andrewblackburn.co.uk/adidas-hiding-content/comment-page-1/#comment-88 Adrian Palacios Thu, 14 May 2009 17:39:46 +0000 http://www.andrewblackburn.co.uk/?p=91#comment-88 Hmmm... is it possible that they are just mirroring the content in HTML? There is a message that JavaScript needs to be turned on. If you turn the JavaScript off, it looks like a static version of the Flash-y content... Hmmm… is it possible that they are just mirroring the content in HTML? There is a message that JavaScript needs to be turned on. If you turn the JavaScript off, it looks like a static version of the Flash-y content…

]]> By: Robert Visser, PageRank-SEO http://www.andrewblackburn.co.uk/adidas-hiding-content/comment-page-1/#comment-87 Robert Visser, PageRank-SEO Thu, 14 May 2009 17:22:13 +0000 http://www.andrewblackburn.co.uk/?p=91#comment-87 Andy, Great catch on the hidden content. Here's a post on Google Webmasters/Site owner Help pages regarding their policy on hidden text: http://bit.ly/148el . Aside from Adidas UK having engaged in a "No No", it speaks loudly to not building web sites in Flash (or any other language where a search engine can't read and index the content). If the content had been presented in HTML so that a search engine can see it, then the content would not have to be cloaked. Cloaking is anytime content is presented to a search engine that is not presented to a visitor. Perhaps Adidas will hire one of us to rebuild their UK so it relies less on Flash for while maintaining a brand consistent user experience. Andy,

Great catch on the hidden content.

Here’s a post on Google Webmasters/Site owner Help pages regarding their policy on hidden text: http://bit.ly/148el .

Aside from Adidas UK having engaged in a “No No”, it speaks loudly to not building web sites in Flash (or any other language where a search engine can’t read and index the content). If the content had been presented in HTML so that a search engine can see it, then the content would not have to be cloaked. Cloaking is anytime content is presented to a search engine that is not presented to a visitor.

Perhaps Adidas will hire one of us to rebuild their UK so it relies less on Flash for while maintaining a brand consistent user experience.

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