Andy Blackburn – SEO Consultant

Andy's permanently changing blog! Yes I do SEO, yes I also do other stuff too!

Archive for May, 2009

Latent Semantic Indexing

Latent semantic analysis, or latent semantic indexing as it is more popularly known now, was first patented in 1988 by a number of scientists, including Susan Dumais, a Principal Researcher in the Adaptive Systems & Interaction Group of Microsoft Research, and is defined as a method by which the relationships between a set of documents and the terms they contain are analysed by producing a set of concepts related to both the terms and the documents. This concept can be applied:
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  • Filed under: seo
  • Load Balancing – SEO

    Question: Can using a load balancing system be detrimental to your SEO efforts?

    I have recently noticed a lot of daily fluctuations in the SERPs for a reasonably competitive keyword that my client is targeting. One day it’ll go down 18 spots, then jump by 9, then again by 10, then down by 12, it’s all over the shop. Weirder still, we’ve not been changing much recently either, they just keep bouncing up and down. Then I spotted flagfox was showing a Dutch IP, which for a UK focussed site, isn’t great news.
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  • Filed under: seo, tech
  • Adidas Hiding Content

    The Adidas website was brought to my attention recently, as it has apparently won some design awards. A quick Ctrl+U to look through the code and I stumble across this comment:

    <!– HTML Content for SEO –>

    Under the comment are a few bits and pieces followed by a whole load of copy, held within tables that are hidden by CSS. Now, I’m all for usability/accessibility, but blatantly advertising the fact that the copy is included for SEO purposes is surely a no-no in anyone’s book?

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  • Filed under: seo