Andy’s permanently changing blog! Yes I do SEO, yes I also do other stuff too!
1 Jul
2009’s Wimbledon Championships at The All England Club are well underway and I quickly threw “wimbledon” into Google this afternoon to grab the latest scores. Yes, I am one of those people who uses Google as a navigation tool rather than a Search or “Discover” engine at times, and I knew that the single word query would take me straight to what I wanted! Continue reading: Wimbledon Coverage 2009
17 Jun
I’m not going to go HUGELY into this one, but how can the New York Times get away with this: Continue Reading: Buying and Selling Links
4 Jun
I realise Google Squared is only a day or 2 old by now, but they really need to work on the image matching, as this could be a bit embarrasing for the law firm involved:
Yes, that’s correct, the image they have chosen for Access Law Solicitors comes from the BNP.
3 Jun
Google’s insight tool gives a relatively surprising view leading up to the European elections. Search trends on the so called “fringe” parties are on the up, with a lot of interest heading to the independant party. Continue Reading: European Elections – Search Trends
1 Jun
Google seems to be offering seperate/different sets of related searches depending on how you view them. We have all see the related searches offered at the bottom of any search page, but with the new search tools Google released, you can pull up a more extended list of releated terms, and display them at the top of the page instead of at the bottom of your search. But look at the difference:
Continue reading: Google Related Searches
28 May
Latent semantic analysis, or latent semantic indexing as it is more popularly known now, was first patented in 1988 by a number of scientists, including Susan Dumais, a Principal Researcher in the Adaptive Systems & Interaction Group of Microsoft Research, and is defined as a method by which the relationships between a set of documents and the terms they contain are analysed by producing a set of concepts related to both the terms and the documents. This concept can be applied:
Continue reading: Latent Semantic Indexing
11 May
Question: Can using a load balancing system be detrimental to your SEO efforts?
I have recently noticed a lot of daily fluctuations in the SERPs for a reasonably competitive keyword that my client is targeting. One day it’ll go down 18 spots, then jump by 9, then again by 10, then down by 12, it’s all over the shop. Weirder still, we’ve not been changing much recently either, they just keep bouncing up and down. Then I spotted flagfox was showing a Dutch IP, which for a UK focussed site, isn’t great news.
Continue reading: Load Balancing and SEO
8 May
The Adidas website was brought to my attention recently, as it has apparently won some design awards. A quick Ctrl+U to look through the code and I stumble across this comment:
<!– HTML Content for SEO –>
Under the comment are a few bits and pieces followed by a whole load of copy, held within tables that are hidden by CSS. Now, I’m all for usability/accessibility, but blatantly advertising the fact that the copy is included for SEO purposes is surely a no-no in anyone’s book?
30 Apr
Piglet to be killed off from all future Winnie The Pooh publications!
30 Apr
This story of a single, unemployed mum/mom who set up a test campaign on Google AdWords only to find a $30,000 bill the following morning has been doing the rounds of late.
Should Google simply wipe the slate as a beginner’s mistake? Or should she be made to pay? Why should ignorance over rule accountability? If I test drove a Ferrari having never driven a car before, and crashed it, surely I would be held accountable?
